while on earth™

Job Description

Marketing Manager

Reports to:  VP of Marketing

Location:  Remote

Type:  Full-time

About the Role

while on earth™ is looking for a Marketing Manager to sit in the operator's seat of marketing for the brand. This is a hands-on, execution-owning role for someone who genuinely loves running the day-to-day engine of a growing DTC business — from product launches to e-commerce optimization, retention, paid acquisition and community building.

You'll be an integral part of an expert team of operators with a direct impact on the business and brand building initiatives.  From briefing an agency on a paid media test, writing the marketing calendar, optimizing an email flow in Klaviyo, and troubleshooting a checkout conversion issue. If you love being the person who understands every lever in the marketing engine and knows how to pull the right one at the right time, this is built for you.

What You'll Own

Product Launches & Go-to-Market

• Own end-to-end execution of product launches and new go-to-market campaign
• Plan and execute marketing activations tied to new product drops and brand moments
• Partner cross-functionally to ensure launches are supported across every channel

E-commerce & On-Site Experience

• Own on-site experience and e-commerce optimization, ensuring the site converts and supports every campaign and launch
• Build and manage the promotional calendar across the year
• Bring a deep understanding of e-commerce best practices to continuously improve site performance

Retention & Lifecycle

• Own email and SMS strategy and execution for retention, working with agencies and partners as needed
• Build and optimize lifecycle flows that drive repeat purchase and customer loyalty

Community, Events & Partnerships

• Support and execute community strategy — establishing how community shows up across the brand and where to invest first
• Build and nurture authentic relationships with trainers, studios, creators, and other key voices in the health, wellness, and fitness space
• Support  and execute the event strategy for the brand — from small, high-intimacy gatherings to larger brand moments
• Support and help shape affiliate, influencer, and creator marketing initiatives

Paid & Acquisition

• Own paid and acquisition activations across the business, working with agencies and partners to execute
• Ensure acquisition spend is aligned with launches, promotional moments, and broader brand goals

What You Bring

• 5+ years of marketing experience, ideally at a DTC or e-commerce brand
• Deep, hands-on understanding of e-commerce, including on-site optimization and promotional planning
• Experience owning retention channels, particularly email and SMS, including working with platforms like Klaviyo
• Experience with paid and performance marketing, including managing agency or partner relationships
• A track record of owning product launches or go-to-market execution from start to finish
• Comfort and flexibility to operating as a true generalist 
• Startup instincts: resourceful, low-ego, comfortable moving fast and wearing many hats
• Strong communication skills and the ability to work directly with senior leadership

Send us an email with your resume, cover letter and relevant portfolio.