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we exist to inspire wellness

Our team brings together a deep history in the footwear and apparel industry with a passion for wellness. We’ve aligned our worlds to create a wellness brand here to inspire people to reach their full potential.

start somewhere

building the brand

Learn more about while on earth™

Our founders

while on earth™ was founded by footwear and fitness industry veteran, Todd Meleney, along with athlete co-founders Brooke Wells and Mat Fraser.

Mat Fraser

Co-Founder & 5x CrossFit Games Champion

Brooke Wells

Co-Founder & 9x CrossFit Games athlete

Make it count

while on earth™ is inspired by the ethos that time is our most valuable currency. how we use it shapes where we go, what we do and who we become.

Todd Meleney

Co-Founder & CEO

Start Somewhere 

we believe wellness is for everyone and every body. if you don’t start somewhere you’ll just never know.

made for movement