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our story

while on earth™ is founded by a team of experienced entrepreneurs, athletes and designers who are wellness enthusiasts. 

we exist to inspire wellness

Our team brings together a deep history in the footwear and apparel industry with a passion for wellness. We’ve aligned our worlds to create a wellness brand here to inspire people to reach their full potential.

building the brand

Learn more about the while on earth™ origin story. Hear directly from our founders as they discuss the mission of the brand and how it all started.

our founders

while on earth™ was founded by entrepreneur and footwear & fitness industry veteran, Todd Meleney, alongside co-founders Brooke Wells, 9x CrossFit Games athlete, and Mat Fraser, 5x CrossFit Games champion.

Make It Count

while on earth™ is inspired by the ethos that time is our most valuable currency. how we use it shapes where we go, what we do and who we become.

Todd Meleney

Co-Founder & CEO

Start Somewhere 

we believe wellness is for everyone and every body. if you don’t start somewhere you’ll just never know.

made for movement