Our Story

our story

while on earth™ is founded by a team of experienced entrepreneurs, athletes and designers who are wellness enthusiasts.

we exist to inspire wellness

Our team brings together a deep history in the footwear and apparel industry with a passion for wellness. We’ve aligned our worlds to create a wellness brand here to inspire people to reach their full potential.

Make It Count

while on earth™ is inspired by the ethos that time is our most valuable currency. how we use it shapes where we go, what we do and who we become.

our founders

while on earth™ was founded by entrepreneur and footwear & fitness industry veteran, Todd Meleney, alongside co-founders Brooke Wells, 9x CrossFit Games athlete, and Mat Fraser, 5x CrossFit Games champion.