Our Story – While on Earth

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our story

while on earth™ is founded by a team of experienced entrepreneurs, athletes and designers who are wellness enthusiasts.

time is our most valuable currency

How we use it shapes where we go, what we do, and who we become - while on earth™

Our founders

while on earth™ was founded by footwear and fitness industry veteran, Todd Meleney, alongside athlete co-founders Christian McCaffrey, Brooke Wells, and Mat Fraser.

Christian McCaffrey

Co-Founder & NFL Running Back

Brooke Wells

Co-Founder &
10x CrossFit Games Athlete

Mat Fraser

Co-Founder &
5x CrossFit Games Champion

Todd Meleney

Co-Founder & CEO

Make it count

while on earth™ is a performance wellness brand. Footwear and apparel for those who move, go, and do.

building the brand

Learn more about while on earth™