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time is our most valuable currency

How we use it shapes where we go, what we do, and who we become - while on earth™

start somewhere
Our founders

while on earth™ was founded by footwear and fitness industry veteran, Todd Meleney, alongside athlete co-founders Christian McCaffrey, Brooke Wells, and Mat Fraser.

Christian McCaffrey

Co-Founder & NFL Running Back

Brooke Wells

Co-Founder &
10x CrossFit Games Athlete

Mat Fraser

Co-Founder &
5x CrossFit Games Champion

Todd Meleney

Co-Founder & CEO

Make it count

while on earth™ is a performance wellness brand. Footwear and apparel for those who move, go, and do.

building the brand

Learn more about while on earth™

made for movement